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“Calvią lo vale” campaign success


Monday, 27th November 2023

Success of “Calvià lo vale” campaign to support local commerce: 6.000 vouchers sold in one weekend

The first batch is 10.500 vouchers. Once they run out, 7.000 extra vouchers will be issued up to a total of 17.500

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Massive response from the citizens of the municipality to the campaign to support local commerce «Calvià lo vale» (Calvià is worth it). The campaign was presented last Thursday, announcing that 17.500 vouchers were offered at a price of 10 euros each but with a purchase value in more than a hundred participating stores of 20 euros. Each resident has access to up to 4 vouchers. 6.000 vouchers were sold in the first weekend of the campaign.

The Town Hall's head of commerce, Benito Ferrer, has been personally involved in the campaign and this Monday he visited Calvià village market to explain the residents the advantages of obtaining the vouchers and the support that their purchase provides to the local commerce. For this purpose, he has had the help of the Stromboli Circus: «this week, from Monday to Friday, we will go to ten towns in the municipality to publicise the vouchers. We have put the first 10.500 vouchers on sale, of which 6.000 have already been sold. Once they are sold out, the remaining 7.000 will be released up to the figure of 17.500.

To access the purchase of vouchers it is necessary to be a resident of the municipality and access the comerciocalvia.com website.